Viajero is woman-owned dog-gear company. Its founder often camps and hikes with her dog, and was tired of the lack of high-quality, durable, yet simple leashes and collars to use on these trips, and so Viajero was born. Viajero means traveler in Spanish, and the company’s goal is to provide dog owners with durable and functional dog gear so that they can explore with their pups. The ask was a bold yet simple brand to match the adventurous spirit of Viajero.
Resembling a compass, the full brand mark links back to the adventurous spirit of the company and the meaning of Viajero. It is a very flexible mark—the pieces can be separated out and used on their own or in combination.
The palette is bold, saturated and simple, and ties back to nature’s colors: golden sun, green trees, purple wildflowers, deep blue water.
We wanted to keep the packaging as simple and eco-friendly as possible, so settled on white soy ink set off by recycled cardboard boxes, with a simple sticker to close the box.
Product photography by Valerie Fox.